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Building Your Author Brand with a Consistent Content Strategy

When I first started building my author brand, I was all over the place. One day I’d post a quick writing update, the next I’d share a snippet of my work-in-progress, but I lacked a consistent strategy. I felt like I was throwing content into the void, hoping something would stick.


And honestly? It didn’t.


Instead of trying to do everything, I focused on one theme: sharing my journey as a writer. I wanted to show the highs, the lows, and everything in between. Even though I’m still in the early stages of building my audience, I’ve noticed an increase in engagement. People connect with my posts, ask about my book, and genuinely care about what I’m creating.


It wasn’t magic, it was consistency. I realized that if you want to sell your books and build a loyal audience, you need a clear and intentional content strategy.




Why Consistency Matters in Marketing for Authors


Every writer knows the power of storytelling. The same principle applies to your author brand. Showing up consistently with a focused message helps your audience understand what you’re about. Over time, they know what to expect from you, which builds connection and trust.


Plus, having a defined content strategy means less stress. You’re not scrambling to figure out what to post, you’ve got a plan. This frees you up to focus on what matters most, writing, engaging, and growing your readership.


How to Choose Your Content Strategy for Authors


Your content strategy should align with two things: what you love and what your audience wants. The goal is to create content that feels authentic to you while also providing value to your readers. Here are some content themes to get you started:


  • Behind-the-Scenes: Show your audience your writing process, from messy drafts to brainstorming sessions.

  • Character Spotlights: Introduce your characters and share what makes them unique.

  • Writing Tips: Share insights and tricks you’ve learned along the way. This positions you as an expert and builds credibility.

  • Reader Reviews & Testimonials: Show off the feedback you’ve received. Social proof is a powerful way to attract new readers.

  • Sneak Peeks & Excerpts: Give your audience a taste of your book with snippets that leave them wanting more.


Creating a Content Schedule for Busy Authors


Even with a well-defined content strategy, time can be a challenge. Here are two schedules to keep you on track, whether you’re balancing a busy life or have more time to dedicate to content creation.


The “I’m Too Busy” Schedule (Limited Time)


If you’re short on time, a three day content plan can help you stay visible:


  • Monday: Share a quick writing tip or a short excerpt.

  • Wednesday: Post a behind-the-scenes peek into your writing life.

  • Friday: Highlight a character or share a positive reader review.


The “I’ve Got Time” Schedule (More Time)


If you have more time, aim for daily posts to keep your audience engaged:


  • Monday: Share a personal story or life update.

  • Tuesday: Post a Q&A or run a poll to engage your audience.

  • Wednesday: Offer a behind-the-scenes look at your writing process.

  • Thursday: Spotlight a character or explore world-building details.

  • Friday: Highlight a reader review or testimonial.

  • Sunday: Reflect on your week, share wins, challenges, or a personal story.


Hot Tip for Author Marketing: Repurpose Content


If your goal is visibility and growth, prioritize Instagram Reels and stories. If you’re aiming to sell books, focus on Reels and your email list. Repurpose your Reels for TikTok, and as you grow, consider creating TikTok-specific content for that audience.


Final Thoughts: Content Strategy for Authors


Whether you’re juggling multiple projects or have time to spare, picking a consistent theme and showing up regularly is key to growing your audience and selling books. It’s not about perfection; it’s about being present. Consistency builds trust, trust builds connection, and connection creates loyal fans.


What content theme will you commit to this week? Let me know in the comments—I’d love to hear what you’re working on!

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